Not another SaaS company.
We're a service business that operates as a software company.
The way we build, Earl OS, is the part we keep and keep improving. Everything it makes for you is yours, from the first line of code.
Earl OS.
Earl OS is how we build, and it is the part of Earl we keep. Everything it makes for you is yours: the code, the data, the outputs and the documentation.
The same eight stages, every time.
Every tool goes from scope to support through the same eight stages, with a condition to meet before the next stage starts. We write the exit plan before any code, so you know how to run the tool without us.
Every tool sits an exam.
Questions with known right answers, run before any tuning and again on every release. Every wrong answer becomes a permanent question, so the same mistake cannot come back.
Earl runs on Earl OS.
Our meetings, CRM, tasks and files all run on tools we built. We are client zero, so we use what we sell every day.
Paid discovery comes first.
Design workshops with your team, in your systems and your words. You keep what they produce, whether or not we build: the spec, the ownership schedule and the exit plan.
Revenue targets keep rising. Your team doesn't.
Broadcast is capped by deals you don't control. Regulation tightens the wage-to-revenue ratio. The only lever left is how much your commercial team can sell, and how fast, and most are still running on cold calls, tired decks, and manual research.
Every part of how your team sells is about to change.
Research, drafting, pricing, prospecting: the work your best people do on instinct is becoming something software can do at scale, for everyone on the team, all the time. The commercial teams that embed this first will simply outsell the ones that don't.
Who's behind Earl.
Neil Kent
Co-founder, Chief Marketing & Commercial Officer
A decade embedded in the commercial operations of elite sport rightsholders, including Chelsea FC and the NFL, and consulting to global commercial partners of Formula 1, UEFA, and Manchester United. A further decade as co-founder of the leading communications and marketing strategy partner for the events sector.
Chris Wright
Co-founder, Chief Technology & Innovation Officer
Founded a successful agency working with Microsoft, Google, SAP and their partner ecosystems for over a decade. A computer science background with two decades shipping software inside commercial teams. Leads product, AI and engineering at Earl.
Barnaby Ellis
Co-founder, Chief Strategy & Experience Officer
A decade across strategy and commercial growth working with global technology vendors and the elite sport rightsholders they partner with, from award-winning activations to commercial ecosystems. Specialises in positioning, ABM and the operating models that translate brand equity into measurable revenue.
How to engage Earl.
We take on a defined number of venues each year. Outline the commercial brief, and if there’s a fit, we’ll come back with a route in.
Contact us