About us.
Earl builds the commercial channels that elite sports and stadia will operate off the field. Year-round revenue, AI-native, run with the venue's own brand.
We partner with brands that bring people together.
We offer consultancy, build tools and systems, and foster your relationships with the key players in the world of AI. We are a services business that operates as a software company. That means all the benefits of our expert team and the vast network of relationships we have in this world, combined with cutting-edge scalable technology that is proven, tested and bespoke.
Broadcast revenue fluctuates. Matchday is capped. Regulations change. Quiet Tuesdays aren't fixing themselves.
You're limited by regulatory control, but costs are increasing. The stadium capacity is what it is. The pressure has moved off the field - conferences, tours, retail, corporate events, partnerships. Commercial teams running on cold calls, tired decks, and brochures are being outpaced.
Buyers already search on ChatGPT. Agents are coming next. The future will be here faster than you think.
People are moving from Google to AI search at 500% YoY. Commercial teams running on agents and pipelines are lapping the ones that don't. And soon, people will consume content, matches, tours and ads inside AI interfaces, not on your website. Your off the field commercial operation needs to keep pace.
Who's behind Earl.
Neil Kent
Co-founder, Chief Marketing & Commercial Officer
A decade embedded in the commercial operations of elite sport rightsholders, including Chelsea FC and the NFL, and consulting to global commercial partners of Formula 1, UEFA, and Manchester United. A further decade as co-founder of the leading communications and marketing strategy partner for the events sector.
Chris Wright
Co-founder, Chief Technology & Innovation Officer
Founded a successful agency working with Microsoft, Google, SAP and their partner ecosystems for over a decade. A computer science background with two decades shipping software inside commercial teams. Leads product, AI and engineering at Earl.
We sit inside your priorities and ship practical tools to help your teams work smarter. Working on retainer, with bigger builds becoming standalone projects, we are your AI implementation partner for commercial operations.
Our first engagement for almost every client is dealing with AI search visibility. We help elite sports and stadia appear in AI search where potential customers are looking, and revenue is being left on the table.
How to engage Earl.
We take on a defined number of venues each year. Outline the commercial brief and we’ll come back with a route in.
Contact us