# Earl

> Earl is the AI partner to elite sports and stadia, building the commercial channels that operate off the field.

Earl is a service business that operates as a software company. We help Premier League clubs, national stadiums, multi-purpose elite sports environments, arenas, rugby venues, cricket grounds and elite racing venues unlock year-round commercial revenue with embedded AI.

## What we do

- **Using AI to gain the edge** - We build AI tools and systems that sit inside your commercial stack, integrated with your sales, marketing and comms teams. We empower your teams to do more, and generate better returns from month one.
- **Your IP on your terms** - We help you build solid commercial relationships with the major AI platforms (OpenAI, Anthropic, Google, Perplexity) just like AP, Reuters, Condé Nast and the FT have already done. Licensing, data feeds and commercial terms attached to your IP.
- **Off-field channels** - A presence in AI search, AI-native discovery and AI-distributed commerce before it becomes normal. The first venues to build this presence will own their audience for the next decade.

## Who we work with

- Premier League clubs and their stadium campuses
- National stadiums and multi-purpose elite sports environments
- Arenas and major venues competing for every booked date
- Rugby, cricket and elite racing venues with iconic presence

## Numbers from a standard Earl engagement

- 10× return on investment
- 22% lift in non-matchday revenue
- £3.6m year-one value

## How it starts

Almost every engagement begins with a fixed-fee, four-to-six week **AI Visibility Diagnostic** at £75k. It audits how the venue appears across every major AI platform, segmented by customer profile and revenue stream, benchmarks competitors, ships quick wins inside the engagement window, and lays out an action plan tied to revenue.

After the diagnostic: a £10k/month retainer covers five days per month across build, consultancy and labs.

## Key Pages

- [About](https://earl.partners/about/): co-founders and operating model
- [What We Do](https://earl.partners/what-we-do/): the three pillars in detail
- [News](https://earl.partners/resources/): PR, sport, AI, company, financial updates
- [Contact](https://earl.partners/contact/): book the AI Visibility Diagnostic

## Contact

Email: hello@earl.partners