Insights from Earl.
PR, sport, AI, company and financial updates.
AI Visibility For Stadia
Why clubs, stadiums and arenas need to understand how they appear across AI search platforms.
The economics of an AI Visibility Diagnostic: £75k in, £3.6m year-1 value
How a fixed-fee, six-week diagnostic translates into commercial returns inside the first year - broken down by revenue line.
Why ChatGPT is now driving venue discovery - and what to do about it
Buyers searching for hospitality, tours and corporate space have already shifted to AI assistants. Most stadia haven't noticed.
How elite venues are reframing ‘off the field’ for AI-native commerce
Conferences, tours, retail, partnerships, filming. The fastest growing line items at Premier League venues all sit off the field - and AI is reshaping every one.
Earl welcomes Neil Kent as Co-founder, Chief Marketing & Commercial Officer
Neil joins Earl after a decade embedded in the commercial operations of elite sport rightsholders, including Chelsea FC, the NFL and global commercial partners of Formula 1, UEFA and Manchester United.
Premier League off-field commercial benchmark: Q1 2026
Where elite venues are gaining and losing ground on conferences, tours, partnerships and AI-search visibility, based on engagements run over the last quarter.
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