Why ChatGPT is now driving venue discovery - and what to do about it
Buyers searching for hospitality, tours and corporate space have already shifted to AI assistants. Most stadia haven't noticed.
The shift to AI search is not a future thing. Across the engagements we run, we now see a meaningful share of pre-event hospitality and tour enquiries originating from ChatGPT and similar assistants - and almost none of those venues had visibility into it before we measured.
This piece explains how the AI search surface differs from organic Google, why a venue’s website is no longer the first answer a buyer sees, and the three immediate fixes most stadia can ship inside a single quarter.