The economics of an AI Visibility Diagnostic: £75k in, £3.6m year-1 value
How a fixed-fee, six-week diagnostic translates into commercial returns inside the first year - broken down by revenue line.
A four-to-six week AI Visibility Diagnostic is fixed at £75k. The standard Earl engagement that follows - retainer plus targeted projects - runs at roughly £350k for year one.
The numbers we see across engagements: a 22% lift in non-matchday revenue, a 10× return on investment, and £3.6m of value tied directly to the year-one relationship. None of those are projections. They are observed averages from venues we have run the work with.
This piece walks through how the maths actually works for a typical Premier League stadium campus, where the 22% lifts off, and which categories of revenue tend to move first.